The APAC cheese sector is being driven by a generational shift in consumer demand for nutrition, affordability and convenience, all of which need to be met if the category is to fulfil its potential.
Global cheese giant Bel Group believes that innovation in APAC requires hyper-localised strategies to see success, due to a wide variation in consumption habits across the region.
Cheese heavyweight Bel has called for local brands to simultaneously develop local innovations alongside introducing more traditional western concepts in order to drive faster industry growth in China